<aside> 👋🏼 Marketing your survey is key to getting measurable public feedback for your project. By collaborating with our team, we can help establish clear goals that can be measured on the co:census dashboard.

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Step 1: Let’s determine our goal.

Who do we want to engage and why? We should establish the number of people we want to engage. We recommend quota-based sampling for this. To do this:

• Create Target Groups (also called Strata) to measure representativeness of data
  • Target groups can be: age-defined, language-defined, product-use-defined, demographically defined
• Our team will follow up and share the ideal number of responses you should get for each group for representative data
• We input this into our civicX dashboard on co:census so you can measure and track

Step 2: Marketing Channels

Determine which channels you can use to market this survey. This depends on your access, resources, and teams, but here are some recommendations based on our past client’s successes: 🌐 Kansas City’s Website Banner

📜 Oaklands Multi-Lingual Fliers 📺 Watch this webinar on how SFCTA conducted a digital

⬇️ San Francisco’s Public Banners

Step 3: Consider Marketing Materials and Tools

Digital tools are great for online surveys but SMS surveys are ideal for the target groups you are missing in digital. Consider marketing materials such as door hangers, fliers and posters, banners, and cards to distribute information about your survey. Here are some examples from our clients:

Step 4: Move to the Design Phase!

In our final step, we focus on the activities we want to do in order to engage our target group and key metrics to make this a successful, equitable, and accessible engagement plan. Generally, if our team at co:census is providing services we will develop a public engagement plan that includes a cultural competence strategy, a language access plan, and a timeline of activities we will lead. If we are only collaborating with our digital tools, we will support with survey design, translations and a brief report.

<aside> 👉🏼 Did you find the answer you were looking for ? If yes, you can come back to the co:census dashboard. If not, you can find more help on the Help Center, by submit a support ticket or by contacting your Relationship Manager directly : [email protected].

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